Monday, October 27, 2014

"Evaluating Magazine Ads"



For this assignment you will be evaluating this particular magazine advertisement through critical analysis by answering the following questions. You will create your own blog posting titled "Evaluating Magazine Ads." Please be thorough and include your personal opinion when you feel its necessary. You will be responsible for reading and responding to 2 of your peers' analyses.


1. Whose created this message-who paid for it?

2. What is the literal (actual) text of this message?

3. What is the subtext (hidden meaning) of the message?

4. What "tools of persuasion" were used? What does the creator of the ad want you to do? What does this ad imply will happen if you purchase their product?

5. What is your personal opinion after deconstructing the above ad?



Lastly, find an ad by searching online and embed the image in your blog posting. You will decode and deconstruct the ad using the same concepts that we used for the Mascara Ad. (Identify the literal text, subtext, tools of persuasion, etc.)

Your critical media deconstruction should be approximately 150-350 words in length. Be sure to include you personal opinion. Comment on 2 of your peers' blog postings.

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